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"When it comes to sensible, highly creative marketing concepts, Rizzuti/Austin Marketing Group has become the first people I call. They are highly resourceful and get the job done on time, and on budget."

John Purnell
CEO
The Brute Group

Creative
Radio Print Interactive Television
Print ads by Rizzuti/Austin almost always score in the top ten percent in recall studies.

The agency developed a smart strategy to differentiate the Bella Cera hardwood flooring line from the dozens of competitors in the field. The team of creative head/copywriter Guy Lyman (a 25-year associate of Rizzuti) and super-star designer Sharrie Brooks developed a page-stopping ad called “Passion.” It was shot in New York City by one of America’s top fashion photographers (Jeff Bark). The ad has generated a significant amount of response even though it has been running only a few months.

The ad resonated with the target audience of Dallas Baptist University’s College of Adult Education. It shows two DBU grads, one a Super Bowl-winning and quarterback and his wife who both returned to DBU to gain their degrees. This ad was shot by west-coast whiz Baqi Kopleman.

This ad was written by Guy Lyman and designed by Tom Nielsen and was measured twice by media research companies such as Starch and AqH. In both cases the ad scored in the top three in terms of readership and client follow-up for more information, proving once again that advertising works.

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